Archive - Guido Frascadore's Business Revealed

September 2024

July 2024

Choosing the Right Brand Positioning: Examples of Strategies

What are the most common positioning strategies? What is a Brand Positioning Map and what paths should be taken when it’s time to think about…

Jul 10 •

Guido Frascadore

June 2024

It's all about positioning: the B2B SAAS Positioning Framework

In this new episode, I explain how to design a B2B SAAS product positioning strategy and secure a front-row spot in the minds (and hearts) of consumers.

Jun 27 •

Guido Frascadore

May 2024

Minimum Viable Brand: Starting from Here

Let me explain what an MVB is, what it's used for, how to develop it, and how it fits into lean design.

May 13 •

Guido Frascadore

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